India's linguistic diversity is one of the biggest opportunities online. A site in Hindi, Tamil, Bengali, Marathi or another regional language reaches audiences that an English-only site never will. Here is how to build and host a regional-language website so it works well for everyone.
Use Unicode encoding throughout so Indian scripts display correctly across devices and browsers, and choose fonts that render your chosen languages cleanly. Test on real phones, since most of your visitors will be on mobile, and check that forms, search and buttons all handle the script properly.
Getting encoding and fonts right from the start avoids the broken-character problems that plague poorly built multilingual sites.
If you offer more than one language, give each its own clear set of URLs and an obvious language switcher, and mark up the language of each page so search engines and assistive technology understand it. Keep each language version complete rather than half-translated.
This helps each language version get found and rank for its own audience.
Regional audiences are spread across the country on a wide range of connections. Hosting in or near India, with caching and a content delivery network, keeps pages fast for everyone. Lighter pages and optimised images matter even more where bandwidth is limited.
Speed is not a luxury here; for many visitors it is the difference between using your site and leaving.
HostBible gives regional-language sites fast Indian performance, SSL and daily backups, with room for every language version.
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